In this commercial, we see the snowball effect and real-life consequences that follow having software that isn’t up to date. We move through a series of quick cuts between actions.
Justine, 25, is relaxing on her bed and on her phone. We get the clear feeling she’s independent, self-sufficient, and capable. She is navigating within her phone settings and can see she needs to update her software. She clicks ‘later’, and continues with her day.
Morning, kitchen. In a close-up on Justine’s device, we see her tap in her passcode, but it doesn’t work. We cut in closer as a message appears ‘device locked’, she’s been locked out of her device! She looks back down, as we cut...
Afternoon, bank. We see Justine pointing to a number of highlighted transactions on a bank statement.
The next morning, near letterbox. We see Justine opening a debt-collection ‘final notice’. We cut to a close-up on Justine’s face as she reads it. It’s like a physical blow to her heart and self-esteem.
Voice over: What are you risking online?
We suddenly reverse through the close-ups of Justine’s face. They flow gracefully together as a visual sequence, taking us back from devastation, to her neutral expression at the beginning of the story. We see her make the right decision as she looks at her phone settings and clicks ‘update’ to ‘software updates’, as the GFX appear.
Voice over: Install software updates regularly.
Voice over/super: Learn simple steps to protect yourself at actnowstaysecure.gov.au
Super: Act Now. Stay Secure.
Super: Australian Government coat of arms.
Voice over/super: Authorised by the Australian Government, Canberra.
